My Internship Project:
Final Product The title of my final project was, "Business Tactics and Marketing Strategies in The Comic Industry." I chose to do my project on this because I wanted to do something more research-based, a topic that I think I need to work on for my intended major in college. This project ended up being really helpful in terms of the information that I learned along the way. Most of it is covered in my final product, but I ended up researching and learning a lot about helpful marketing and business tactics that I will be able to use in my future career. Considering I want to go into marketing specifically in the comic industry, I figured that this was the perfect internship to learn these things. The reason why I wanted to do this research in a small business to consumer setting was because I wanted to see customer service and marketing directly to customers firsthand instead of assuming to know the client base. Because I will end up going into marketing at a more corporate level, I wanted to experience marketing on a personal level in order to understand the clientele and to bring that experience with me into my future career. Unfortunately at a more corporate level marketing is less personal and more based on data due to surveys on what the people want. I hope to change that based off what I have learned through Knowhere and through my mentor.
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February 2020
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